Matt Renzoni


How to Maximize ROI on Legacy Giving Awareness Campaigns 

How to Maximize ROI on Legacy Giving Awareness Campaigns 

Awareness campaigns are a great way to help donors further understand the importance of legacy giving on a one-to-many scale. While Canadian charities work to establish gifts in Wills as a meaningful way to contribute to future generations, awareness campaigns are a natural first step for many. What do charities …

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Two Drivers Shaping Will Creation

The 2 Drivers of Will Creation

After a year filled with uncertainty, many individuals and couples have begun to take actions to create more certainty for their future. Online Will-writing services have boomed this year, as they offer a fast, low-cost alternative to having a lawyer draft a Will. The additional factor bonus of online Wills …

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Leaving your legacy to chance – What really happens if you die without a Will?

Leaving your legacy to chance – What really happens if you die without a Will?

There’s plenty of uncertainty around death and dying, which is why most people avoid thinking about it, let alone planning for it. One of the ways to take the guesswork out of what will happen to your assets when you die is to create a Will. Contrary to popular misconception, …

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How to Communicate Willfora to Your Donors

How to Communicate Willfora to Your Donors

All registered Canadian charities are searchable to users creating Wills on Willfora.com, and charities can benefit from the service by offering it as one of many options for donors to create or update their Wills. While the charities we work with can take advantage of customized experiences and real-time gift …

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4 Reasons Willfora Solves the Last Mile of Legacy Giving

4 Reason Willfora Solves the Last Mile of Legacy Giving

For charities looking to gain more legacy giving commitments through gifts in Wills, just like runners, the last mile is often the longest. While strategies to start the conversation about legacy giving have existed for a while, few focus on the problem of moving a donor from intending to leave …

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Legacy Giving on Autopilot With Willfora

Legacy Giving on Auto-Pilot

Gifts in Wills in Canada have a long way to go in terms of being established as a standard way of charitable giving. While over 10% of populations in the UK and Australia leave charitable gifts in Wills, only 5% of Canadians do so. According to the Canadian Association of …

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Willfora is the “Last Mile of Legacy Giving”.

Why Willfora is the Last Mile of Legacy Giving.

The action of creating or updating a Will can often span over years at a time. While a large percentage of individuals and couples intend on having an up-to-date Will, only 56% of Canadians have a Will according to research conducted by the Canadian Association of Gift Planners (CAGP). While …

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